Drinnik Shoehorn wrote:
See now I'm confused.
There was VRGtt Mists on schedule, and, apparently, VRGtt Serial Killer in the works. So why would WW cancel?
I can think of reasons why WotC might cancel the liscence, but not WW. I don't buy that "We felt we did all that we set out to do, and there wasn't many other places to go with it." line at all.
That answer's quite simple.
Cost.
Licensing plus the price of publishing the books together wasn't worth it for White Wolf/Arthaus.
Core books are the lions share of sales. I'll wager the first core book did fine, but I'll say the poorly revised core rule book wasn't quite so profitable, between having little new to offer anyone with the original book, the new information mostly of poor quality, and potential backlash for renaming two very similar books, which could easily be perceived as an attempt to trick customers into a purchase. Oh, heck - the monster book was renamed as well. Bad moves both in my opinion.
The gazetteers are, for the most part, the quality books of the series. However, they are the most Ravenloft specific - they don't have broad appeal. As such, limited sales. People can get use out of Van Richten's Arsenal or the setting book without playing in Ravenloft, but an investment in a gazetteer is an investment in the setting.
Conversely, the more broad appeal books like Champions of Darkness and Heroes of Light, which should have an audience outside of Ravenloft, probably did decent in their sales. And promptly alienated the buyer based on the shoddy quality. Anyone who might have bought a gazetteer after picking up one of those books may have quite reasonably decided otherwise.
I imagine Masque of the Red Death also had sluggish sales and served as another blow to the customer base based on apparently poor work.
I'm also going to go out on a limb here and say that White Wolf's decision to drop the line was reached around December, when Ravenloft books took a drastic price drop. Possibly earlier.
I think some of the marketing decisions had more short-term benefits with long term problems, which finally caught up with the setting.
Not to mention - most, if not all, of the Ravenloft books from here on out would see diminishing profits even if the setting was popular and high selling. They were getting further and further away from more mainstream subjects, even for Ravenloft, and delving further into what might be considered minutiae. Plenty of ideas - the clusters most notably - but few to none of them having common appeal, even among Ravenloft fangs.
So a presumably diminished customer base and increasingly niche books don't make for an optimistic outlook on the setting.
Anyway, that's my conjecture why things went the way they went.
For my part, I'm glad Arthaus no longer has the setting. Some might prefer bad books to none at all, but I'd prefer none at all - and I'm of the opinion Ravenloft's quality was swiftly degenerating. Should the line get produced again, say by Wizards, it's all that much the easier for the new designers and authors to work around information that isn't there than to work around something that's already seen print (no matter how good of an idea it might be to pretend certain books or setting aspects never existed).
With that said, there were some truly good books to come out of Ravenloft. The material in the original core book was great for a relatively new d20 market with a staff of writers and designers still getting their footing in it. The gazetteers were typically well-written and helped fill in a lot of information about the setting. Disappointment in books like Champions of Darkness made me reticent to take a gander at other, non-gazetteer books, but I'm sure a few other gems made their way in as well.
At the very least, my thanks towards the goodly folk of the Kargatane, Rucht, Steve Miller, and any other quality authors who I unfortunately missed in the shuffle.
Hopefully the setting will rise again and hopefully with a staff that have the talent to turn a profit on it and keep the quality both good and consistent. If Wizards of the Coast publishes it (or does anything with it), that'll probably help, too - officiality counts a lot for some people, sad though that is at times.